Conceptualizing emerging ceramic creative practitioner designomic entrepreneurship model

The ongoing shortage of graduates with entrepreneurial skills in the creative industry, especially in art and design, has consistently elicited significant public concern over the years. For ceramic creative practitioners and design graduates, it is essential to convert the skills, abilities, and knowledge gained during higher education into concrete professional practices. Although university-level curricula place significant emphasis on design processes and entrepreneurial management skills, there is a notable lack of focus on the technical competencies and entrepreneurial models essential to the sustainability of ceramic creative practitioners. This study aims to address such gap by formulating three objectives: (1) To identify the landscape of entrepreneurship training in digital business platforms for future-ready economy roadmap; (2) To examine key attributes of ceramic creative practitioners that drive the design economic business model; and (3) To develop a Designomic Entrepreneur model canvas in fostering the unique abilities of ceramic creative entrepreneurial proficiency. The research employed a qualitative methodology comprising interviews, field studies, and observations to examine the importance of entrepreneurial culture programs implemented by universities.