During my 6 months industrial training that I will always remember and will always enlighten my life was at Tropica Beauty Sdn. Bhd. between 3 March 2025 and 15 August 2025. This report offers an overview of my professional experience in a famous Malaysian company that is known for its natural wellness and personal care products. It was a great learning experience as it covered crucial aspects like product development, digital marketing, event planning and overall business operations. Throughout this period I was involved in a diverse number of tasks including writing new landing pages for Tropika TMED, writing minutes of meetings for SKU proposals for new skincare items and assisting with marketing initiatives for products such as Baby Herbal Cream, Vaporoll and Fresh & Cool. I also attended external events such as hospital visits and sampling, supported the CRM and marketing teams to coordinate campaign and administrative tasks. This internship helped improve my communication, teamwork and researching skills as well as enabled me to effectively use digital tools and exposure to practical marketing strategies. It also illustrated to me the whole product journey from concept to end consumer. In general, this practical training has been a valuable part of my studies and career.
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Hanif, Nur lyazi Izzati 2022453376 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Knowledge management. Organizational learning L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Tropica Beauty Sdn. Bhd., Internship, SWOT analysis |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/135999 |
135999.pdf
