The impact of facility quality and customer satisfaction at Arena Sukan Kuala Lumpur

Nurul Amin, Nurul Aiman and Lamat, Siti Aida (2025) The impact of facility quality and customer satisfaction at Arena Sukan Kuala Lumpur. In: International Graduate Colloquium: Sports and Physical Exercise Assembly of Knowledge Sharing i-SPEAK 2025 Series 2. Universiti Teknologi MARA, Negeri Sembilan, pp. 218-219. ISBN 978-629-95953-5-9
Abstract

This study investigates the impact of facility quality on customer satisfaction at Arena Sukan Kuala Lumpur to provide actionable insights for sports venue management. Utilizing a quantitative approach, 182 responses were collected via convenience sampling and analyzed using descriptive statistics, Pearson correlation, and linear regression in JAMOVI. The research identifies critical quality factors and measures their influence on satisfaction, aiming to inform service improvements and enhance user experience in the sports industry.

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