Factors influencing intention of sustainable entrepreneurship among managers of micro, small, and medium enterprises in Malaysia: mediating effect of opportunity recognition

Sustainable entrepreneurship is a concept that getting a lot of attention in recent years as an action to answer environmental degradation issues. Environmental degradation is a concerning issue in the world including in Malaysia and needed to be solved. Manufacturing and entrepreneurial activities had been shown to significantly influence the issues. However, micro, small, and medium enterprises (MSME) especially in Malaysia, were unfamiliar with the concept of sustainable entrepreneurship due to the lack of information and knowledge. The objective of this study was to examine the factors influencing the intention of sustainable entrepreneurship among Malaysian manufacturing MSMEs. Drawing upon theories of planned behavior and institutional theories, the study investigated the effects of sustainable attitude, sustainable value, social norms, sustainable orientation, and government legislation. In additional, the mediating role of opportunity recognition was explored in the relationship between these factors and intention.