Attitudes towards online shopping among Universiti Teknologi Mara (UiTM) student in Kota Kinabalu, Sabah

In 2012, more than 2.41 billion of people are using the internet (Internet World Stats, 2014). Those amounts are representing around 34.3 percent of the whole population of the world. In Malaysia, the amount of internet user has also increased rapidly. In fact, the internet usage penetration rate in Malaysia shows an increasing figure from 38.9 percent in 2006 to 60.7 percent in 2012 (ITU, 2015). Advancements technologies and extensive spread of internet are not only giving a huge effect on people life but also affects business operations. It is clear that the internet and other technologies that related had stimulated new and different forms of business that enjoy advanced levels of productivity and range. According to Vazquez and Xu (2009) and Celik (2011), there are a lot of business that is rapid growth such as online expenditure, trade business and lastly online shopping. Even though the fact that online shopping occurrence is still in the early stage in Malaysia, consumers still can buying online from a diversity of local and international online shopping website such as Zalora, eBay, Amazon, Lazada, and others.