Universiti Teknologi Malaysia (UTM)

This internship report summarises my 6 month industrial training at the Bahagian Pemajuan Universiti, which is one of the units of the Office of the Deputy Vice-Chancellor (Development), Universiti Teknologi Malaysia (UTM). The internship which was held between 3rd March 2025 until 15th August 2025. This allowed me to apply the knowledge that I had acquired in theory during my studies to the Bachelor of Business Administration (Marketing). My major assignments as an intern revolved around me helping out in tasks relevant to marketing and promotions, social media content, data entry and administrative work under trained supervisors. These assignments helped me practice my communication, time management, creative thinking and problem-solving abilities. The report contains a student profile, a company profile, internship training reflections, a SWOT analysis of the company, discussion and recommendation as a result of that study. It is also focused on the abilities that I have learned and how internship has contributed to my personal and professional development. In sum, the internship was a wonderful learning experience which enabled me to gear up to my future jobs in marketing and have a much better insight to what is expected of a working environment as a professional in it.