Abstract
This article documents the implementation and outcomes of the "Digital Marketing - Tips and Strategies" webinar organized by the College of Computing, Informatics, and Mathematics on 19 June 2024. Aligned with the Interactive Multimedia (CSC253) curriculum, the program served as a bridge between theoretical multimedia concepts and their practical application in the digital advertising industry. Featuring expert insights from professional IT trainers and researchers, the session provided an in-depth analysis of Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media marketing strategies. By engaging students from computer science and related disciplines, the webinar aimed to cultivate technical competency in utilizing multimedia tools for effective online branding. The results underscore the importance of industry-led academic programs in equipping students with the digital literacy and strategic skills necessary to navigate the evolving technological landscape of modern marketing.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Wan Mohd, Wan Nor Hafidzah UNSPECIFIED Abu Bakar, Nor Fauziah UNSPECIFIED Mohd Shafee, CT Munnirah Niesha UNSPECIFIED Mokhtar, Rashidah UNSPECIFIED Ahmad Tarmizi, Syaidatus Syahira UNSPECIFIED Abdullah, Muhammad Colman UNSPECIFIED Lehat, Mohd Lezam UNSPECIFIED Sa'udah @ Suhadak, Nurulzulaiha UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Marketing |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Computer and Mathematical Sciences |
| Journal or Publication Title: | e-CoMath |
| ISSN: | 3030-6310 |
| Page Range: | p. 78 |
| Keywords: | Digital marketing, Interactive multimedia, Search engine optimization, SEO, Social media marketing, Multimedia application, UiTM Johor |
| Date: | 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/135327 |
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