As a fulltime degree learner under the Blue planet University in Marketing field, I was obliged to fulfil an internship training which was a 24 weeks training program after which my studies would officially be complete. Uzma Berhad is a reputable organization in the energy industry that has built itself as an essential player in the integrated oil and gas services and is actively making entry into the renewable energy business. I came into the organization as a corporate communication trainee where I not only had a chance to get myself into practice in a professional environment but also learned a lot of other things in life. During my internship in the company, I had access to practical tasks and communication approaches in the company, which gave me an opportunity to improve my capabilities in the area of content production, internal communication, events management, and stakeholder relations. This was a very practical knowledge that made my knowledge gain confidence towards the application of strategic communication as a means of supporting organizational goals particularly in a company entering energy transformation, such as in the case of Uzma Berhad. Besides gaining soft skills including time management, teamwork, flexibility, and problem-solving, I worked on my ability to communicate and market. I as well learned more about the workplace culture and the significance of cross-departments collaboration. It is in this internship that I have realized that I am more confident and have a better outlook on my future and career path in the marketing and communications sector.
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Nor Azman, Nor Shafikah 2022698086 |
| Contributors: | Contribution Name Email / ID Num. Advisor Ahmad, Nurul Zamratul Asyikin UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Public relations. Industrial publicity. H Social Sciences > HD Industries. Land use. Labor > Petroleum industry and trade L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Uzma Berhad, Internship, SWOT analysis |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/135275 |
135275.pdf
