Beauty beware: probing user awareness and unmasking heavy metals in cosmetics

Cosmetics are materials frequently applied to the human body's outer skin. Due to its frequent and ongoing use, it has become a need nowadays among Malaysians. Despite its popularity, numerous cosmetic products harbour heavy metals, which, over time, can pose health risks as they accumulate. The dumping of cosmetic products, especially in the local market, is causing concern among consumers, especially regarding the monitoring of ingredients used. The consumer's perception is important in choosing, analysing, and interpreting information. There needs to be a report describing the perception of the user on cosmetic products and the concentration of heavy metals in unauthorised cosmetics in Malaysia's local markets.