Clips and cuts hair parlour

Clips N Cuts Hair Parlour has been established in 2020. For our main business, we have decided to provide a hair grooming service. This is because we want to consistently provide high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. For our target market, we mainly target people that live in Jengka which are, working people, men, women, students and children. People in Jengka area are commonly middle social class so we offer hair grooming services at the most affordable price along with great quality. We emphasize on geographic segmentation, demographic segmentation and psychographic segmentation. For the competitive advantages, many competitors have operated such as Sinar Rose Saloon, Janggot Barbershop, Sahabar Barber and others. So, all these competitors have the strengths that make them more experienced. For example, some of these shops are allocated on the strategic location so make their customer easy to come. But, they have their weakness that to be taken note of in doing the business. For example, in determining the price. Based on the size of our market and our defined market area, our sales forecasts for the first year is RM7,200,000 and we expect a 10% and 15% annual rate of growth in the first 3 years.