Study of the factors affecting rental value at SACC mall using multiple regression analysis model (MRA) technique

The purpose of this study is to find out factors affecting rental value of shopping complex especially at SACC Mall, Shah Alam in Selangor using Multiple Regression Analysis (MRA). This method is widely used by the researchers of economic as to predict things in the future events. In the study, the writer used it as to predict factors affecting rental value at SACC Mall. Besides that, the writer also wants to achieve her second objective, as stated in chapter 1; is to find regression results by developing models for measuring rental prices of shopping complexes, Multiple Regression Analysis is used to determine the set of potential variables explaining each of the performance variables. Furthermore, the writer has used SPSS (Statistical Package for the Social Science) software version 11.5 as to perform the regression analysis.