A sustainable transport design (expedition cruise for adventures): Perodua Aquarush

Ahmad Shadidul Qua, Danish Hakim Qua and Yusoff, Zaidi (2025) A sustainable transport design (expedition cruise for adventures): Perodua Aquarush. Design Innovation Academic Show (DIAS) 2025. pp. 258-261. ISSN 978672948780

Official URL: https://kedah.uitm.edu.my/research

Abstract

This project presents the Perodua Expedition Cruise, a luxury small-scale cruise vessel conceptualised as Perodua's foray into boutique marine transportation. Designed for affluent adventurers seeking exclusive and immersive experiences, the yacht caters to small groups of 10–15 travellers, blending elegance, comfort, and personalisation with a sustainable edge. With a modern aerodynamic form and expressive angular contours, the design supports expedition travel to remote natural or cultural destinations unreachable by larger ships. The cruise is equipped with divided multifunctional spaces tailored for varied passenger activities, ensuring a more private and customisable voyage. Sustainability is addressed through eco-conscious materials and systems, including energy-saving mechanisms and an optimised hull design for efficiency. This new vision showcases Perodua's capacity to innovate beyond automotive, introducing a premium, low-impact, experience-driven product in the marine sector.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Ahmad Shadidul Qua, Danish Hakim Qua
aqemqua@gmail.com
Yusoff, Zaidi
zaidi8881@uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Editor
Shawalluddin, Syahrini
syahrini@uitm.edu.my
Editor
Jamaludin, Juaini
juaini@uitm.edu.my
Editor
Hassan, Normaziana
normazianahassan@uitm.edu.my
Editor
Mohd Yusof, Fadila
fadila675@uitm.edu.my
Subjects: T Technology > TS Manufactures > Production management. Operations management
T Technology > TS Manufactures > Production management. Operations management > Product engineering > Product design. Industrial design
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Journal or Publication Title: Design Innovation Academic Show (DIAS) 2025
ISSN: 978672948780
Page Range: pp. 258-261
Keywords: Expedition cruise, Perodua Marine, small group travel, Luxury yacht, Sustainable exploration
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/134476
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