Ba:thub: intended design of unintended behaviour

Hassan, Zulkarnian and Zainal Abidin, Shahriman and Anwar, Rusmadiah and Vermol, Verly Veto (2024) Ba:thub: intended design of unintended behaviour. In: Proceedings of Johor International Innovation Invention Competition And Symposium 2024. Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang, Universiti Teknologi MARA, Johor, pp. 462-464. ISBN 978-967-0033-25-9
Abstract

The acronym Ba: Thub refers to Baby Basin: The Unintended Behaviour Design Concept. The innovation project is inspired by the study of unintended human behavior (UHB). For instance, some individuals use the washbasin as a "baby bathtub" device to bathe their babies. According to previous studies, designers and researchers tend to pay less attention to UHBs compared to intended behaviors. This situation arises because humans find it challenging to predict and control UHBs in specific contexts. According to our research, factors such as psychological, environmental, economic, and product characteristics trigger the use of washbasins for baby bathing. Additionally, the problems often encountered by users, such as at R&R areas, hotels, malls, and hospitals, do not provide baby-friendly facilities and do not support the function of bathing babies when the user is outside of their home. According to our research findings, unintended use of a product begins when the user is in a complex situation, needs an immediate solution, and then interacts with the surrounding object to complete their tasks. However, psychologists agree that UHB has great value and potential in the field of product design. The project aims to (i) introduce the concept of 'Unintended Behavioural Design' (UBD) to designers who produce user products, and (ii) visualize the usability of the concept to develop new product designs. The method applied in this project involves four phases: ideation, concept development, digital draughting, and the modeling process. The UBD concept enhances designers' design thinking parameters by leveraging consumers, the sanitary ware industry, the tourism sector, and human well-being. The findings of this innovative product prototype unequivocally provide comfort to users and reduce the risk to their babies when using Ba: Thub.

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