Hello cuppy: home-baked cupcake

Zamani, Husna Batrisyia and Awang Besar, Nazirul Mubin and Ismail, Abdullah Kula and Shawalludin, Syahrini and Subri, Shafilla and Shariff, Qatrunnisa (2025) Hello cuppy: home-baked cupcake. Design Innovation Academic Show (DIAS) 2025. pp. 94-102. ISSN 978672948780

Official URL: https://kedah.uitm.edu.my/research

Abstract

Hello Cuppy is a delightful and whimsical cupcake brand that brings together joy, creativity, and flavor in every single bite. Born from a passion for all things adorable, Hello Cuppy aims to provide more than just tasty treats; it offers a full sensory experience filled with cuteness, warmth, and happiness. With its signature pastel colors, playful bunny mascot, and beautifully crafted cupcake designs, the brand captures the hearts of those who appreciate both quality and visual charm. The tagline “Cuteness in Every Bite” perfectly sums up the brand’s promise, as each cupcake is not only scrumptious but also utterly adorable. Hello Cuppy specializes in artisanal cupcakes, freshly baked in small batches with top-notch ingredients, ensuring a moist, rich texture and unforgettable flavor. From timeless favorites like vanilla and chocolate to seasonal delights and limitededition creations, there’s something to satisfy every sweet craving. But Hello Cuppy is more than just cupcakes; it embodies a lifestyle that celebrates joy, comfort, and a sprinkle of magic. The branding, packaging, and online presence are all crafted to evoke feelings of happiness and nostalgia, making Hello Cuppy a beloved choice among dessert enthusiasts, collectors, and fans of playful aesthetics. Hello Cuppy enhances every moment, whether you're celebrating a special occasion or indulging yourself. With cuteness at its core and quality at its heart, Hello Cuppy is truly more than just a dessert brand; it’s a delightful experience to savor, bite after bite.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Zamani, Husna Batrisyia
hussimpson@gmail.com
Awang Besar, Nazirul Mubin
nazirulab@uitm.edu.my
Ismail, Abdullah Kula
abdul694@uitm.edu.my
Shawalludin, Syahrini
syahrini@uitm.edu.my
Subri, Shafilla
shafilla@uitm.edu.my
Shariff, Qatrunnisa
qatrunnisa@uitm.edu.my,
Contributors:
Contribution
Name
Email / ID Num.
Editor
Shawalluddin, Syahrini
syahrini@uitm.edu.my
Editor
Jamaludin, Juaini
juaini@uitm.edu.my
Editor
Hassan, Normaziana
normazianahassan@uitm.edu.my
Editor
Mohd Yusof, Fadila
fadila675@uitm.edu.my
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Journal or Publication Title: Design Innovation Academic Show (DIAS) 2025
ISSN: 978672948780
Page Range: pp. 94-102
Keywords: Cupcakes, Cuteness, Handmade, Joyful, Premium
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/134228
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