Tropiloca: juice up! tropical way

Johari, Nur Atikah and Nazrin, Nizar and Subri, Shafilla and Shariff, Qatrunnisa and Awang Besar, Nazirul Mubin (2025) Tropiloca: juice up! tropical way. Design Innovation Academic Show (DIAS) 2025. pp. 67-75. ISSN 978672948780

Official URL: https://kedah.uitm.edu.my/research

Abstract

Tropiloca is a lively celebration of Malaysia’s tropical treasures, showcasing a delightful array of local drinks that truly reflect the country’s rich agricultural heritage. With the vibrant tagline Juice Up! Tropical Way, Tropiloca invites consumers on a flavourful journey through three unique Malaysian beverages: Nira, Dragon Fruit Juice, and Keladi Juice. Nira, derived from the sap of local palm trees, is cherished for its natural sweetness and refreshing quality, making it a traditional favourite that continues to stand the test of time. Dragon Fruit Juice, made from the vivid pink flesh of dragon fruit, offers a cooling and mildly sweet taste, packed with antioxidants and essential nutrients. Keladi Juice, crafted from the native taro root, presents a creamy texture and earthy flavour that distinguishes it from other tropical offerings. Tropiloca is more than just a range of delicious beverages. It stands as a brand committed to supporting Malaysian farmers through eco-conscious sourcing and sustainable practices. Each drink reflects a deep respect for local culture and ingredients, capturing the essence of Malaysian living in every sip. From the vibrant hues to the authentic flavours, the brand is an invitation to enjoy wellness, community, and tropical freshness. Whether enjoyed chilled under the sun or shared among friends, Tropiloca brings the spirit of Malaysia straight to your glass. With Juice Up! Tropical Way, it inspires a lifestyle that is refreshing, wholesome, and full of tropical adventure.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Johari, Nur Atikah
nuratikahjohari9@gmail.com
Nazrin, Nizar
nizarnazrin@uitm.edu.my
Subri, Shafilla
shafilla@uitm.edu.my
Shariff, Qatrunnisa
qatrunnisa@uitm.edu.my,
Awang Besar, Nazirul Mubin
nazirulab@uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Editor
Shawalluddin, Syahrini
syahrini@uitm.edu.my
Editor
Jamaludin, Juaini
juaini@uitm.edu.my
Editor
Hassan, Normaziana
normazianahassan@uitm.edu.my
Editor
Mohd Yusof, Fadila
fadila675@uitm.edu.my
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Journal or Publication Title: Design Innovation Academic Show (DIAS) 2025
ISSN: 978672948780
Page Range: pp. 67-75
Keywords: Malaysian, Tropical, Juice, Authentic, Local
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/134185
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