Abstract
Kopok Goncang is shaking up the snack scene with a fresh take on the classic keropok! This contemporary brand brings a fun and flavorful twist that really speaks to today’s consumers. Drawing inspiration from Malaysia’s vibrant snacking culture, it features a cool “shake-and-mix” option, allowing snack lovers to blend crispy keropok with zesty seasoning sachets for a personalized flavor explosion. With the catchy tagline “Gegaran Rasa Pada Setiap Gigitan,” Kopok Goncang guarantees a thrilling taste adventure in every bite, making snacking not just tasty but also an enjoyable experience. The brand offers three exciting flavors Cheezy Rich, Chili Kickz, and Tomato Splash. For each designed to satisfy a range of taste buds, from creamy and rich to spicy and tangy. Targeting a younger crowd that craves individuality, excitement, and the latest trends, Kopok Goncang’s branding is all about vibrant designs, playful packaging, and messages that resonate with youth. This isn’t just about munching on snacks; it’s about expressing yourself, being creative, and sharing fun moments with friends, especially in the digital world. The brand also weaves in urban vibes and pop culture into its aesthetic, making it a true lifestyle choice. This overview supports a larger design initiative focused on brand identity, packaging, and promotional strategies, highlighting how innovative visual communication can transform a simple local snack into a memorable consumer experience. Kopok Goncang is more than just food, it’s a celebration of flavor, fun, and modern culture!
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Muhammad, Muhamad Hafizi fizie.qlate2434@gmail.com Awang Besar, Nazirul Mubin nazirulab@uitm.edu.my Ismail, Abdullah Kula abdul694@uitm.edu.my Shawalludin, Syahrini syahrini@uitm.edu.my Subri, Shafilla shafilla@uitm.edu.my Shariff, Qatrunnisa qatrunnisa@uitm.edu.my, |
| Contributors: | Contribution Name Email / ID Num. Editor Shawalluddin, Syahrini syahrini@uitm.edu.my Editor Jamaludin, Juaini juaini@uitm.edu.my Editor Hassan, Normaziana normazianahassan@uitm.edu.my Editor Mohd Yusof, Fadila fadila675@uitm.edu.my |
| Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design |
| Journal or Publication Title: | Design Innovation Academic Show (DIAS) 2025 |
| ISSN: | 978672948780 |
| Page Range: | pp. 40-47 |
| Keywords: | Keropok, Flavor, Packaging, Branding, Youthful |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/134181 |
