Abstract
Seri Bangkit is a premium traditional cookie brand that proudly showcases Malaysia's rich cultural heritage through one of its most beloved festive treats, kuih bangkit. Crafted from a cherished family recipe passed down through generations, Seri Bangkit brings together authenticity, nostalgia, and quality in every delightful bite. Rooted in the warmth of traditional craftsmanship, our cookies are lovingly shaped, melt-in-your-mouth delicious, and made from carefully chosen ingredients to preserve the original flavors and textures that generations have adored. The tagline “Rasa Memikat, Bangkitkan Kenangan” (Irresistible Flavours, Evoking Memories) reflects the brand’s core objective of captivating consumers through distinctive taste experiences. It aims to create a strong sensory appeal that engages both palate and memory. The message is designed to evoke nostalgic recollections of cherished moments, including family gatherings and festive Hari Raya celebrations. The familiar aroma of traditional kuih baking reinforces emotional resonance and strengthens cultural connection. Each cookie tells a story of heritage and togetherness, making Seri Bangkit not just a treat, but an emotional journey back to one’s roots. We take pride in our small-batch production, which helps us maintain consistency and that homemade touch, ensuring that every pack is filled with both freshness and soul. While we honor tradition, Seri Bangkit is also beautifully packaged to appeal to modern tastes, making it perfect for gifting, sharing, or enjoying with a cup of tea. Whether savored during 32 festive seasons or as a daily indulgence, Seri Bangkit is more than just a cookie. It’s a heartfelt connection to heritage, emotion, and the timeless flavors of Malaysia.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Razman, Khairunnisa Khairunnisarazman18@gmail.com Nazrin, Nizar nizarnazrin@uitm.edu.my Subri, Shafilla shafilla@uitm.edu.my Shariff, Qatrunnisa qatrunnisa@uitm.edu.my, Awang Besar, Nazirul Mubin nazirulab@uitm.edu.my |
| Contributors: | Contribution Name Email / ID Num. Editor Shawalluddin, Syahrini syahrini@uitm.edu.my Editor Jamaludin, Juaini juaini@uitm.edu.my Editor Hassan, Normaziana normazianahassan@uitm.edu.my Editor Mohd Yusof, Fadila fadila675@uitm.edu.my |
| Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design |
| Journal or Publication Title: | Design Innovation Academic Show (DIAS) 2025 |
| ISSN: | 978672948780 |
| Page Range: | pp. 31-39 |
| Keywords: | Traditional, Heritage, Nostalgia, Authentic, Homemade |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/134180 |
