Jejak Kedah: jelajah , cop dan menang!

Mohd Sayuti, Insyirah Natasha and Awang Besar, Nazirul Mubin and Ismail, Abdullah Kula and Shawalludin, Syahrini and Subri, Shafilla and Shariff, Qatrunnisa (2025) Jejak Kedah: jelajah , cop dan menang! Design Innovation Academic Show (DIAS) 2025. pp. 10-14. ISSN 978672948780
Abstract

Jejak Kedah is a tourism engagement initiative designed to promote Kedah’s rich cultural heritage, natural beauty, and historical landmarks through an interactive and rewarding experience. With the tagline "Jelajah, Cop dan Menang!" (Explore, Stamp, and Win!), this product invites both local and international tourists to embark on a journey across various destinations in the state of Kedah. Participants will buy a special Jejak Kedah passport that lists selected tourist attractions ranging from majestic mountains, cultural villages, eco-tourism sites, to iconic landmarks. At each checkpoint, participants must collect official stamps as proof of visit. Once they have completed the required number of stamps, they can redeem exclusive merchandise and gifts at the Kedah Tourism office. This product not only encourages exploration beyond mainstream tourist spots but also supports local businesses, fosters appreciation for Kedah’s hidden gems, and cultivates a deeper connection between tourists and the local community. It’s also designed to appeal to youth and families, using gamification elements like stamp collecting and reward claiming to make tourism more engaging and memorable. Through Jejak Kedah, the state aims to increase foot traffic to key locations, boost tourism-related economic activity, and promote Kedah as a must-visit destination in Malaysia. It’s more than a trip, it’s a mission of discovery, culture, and celebration. Jelajah, Cop dan Menang! let your adventure begin.

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