Abstract
Jejak Kedah is a tourism engagement initiative designed to promote Kedah’s rich cultural heritage, natural beauty, and historical landmarks through an interactive and rewarding experience. With the tagline "Jelajah, Cop dan Menang!" (Explore, Stamp, and Win!), this product invites both local and international tourists to embark on a journey across various destinations in the state of Kedah. Participants will buy a special Jejak Kedah passport that lists selected tourist attractions ranging from majestic mountains, cultural villages, eco-tourism sites, to iconic landmarks. At each checkpoint, participants must collect official stamps as proof of visit. Once they have completed the required number of stamps, they can redeem exclusive merchandise and gifts at the Kedah Tourism office. This product not only encourages exploration beyond mainstream tourist spots but also supports local businesses, fosters appreciation for Kedah’s hidden gems, and cultivates a deeper connection between tourists and the local community. It’s also designed to appeal to youth and families, using gamification elements like stamp collecting and reward claiming to make tourism more engaging and memorable. Through Jejak Kedah, the state aims to increase foot traffic to key locations, boost tourism-related economic activity, and promote Kedah as a must-visit destination in Malaysia. It’s more than a trip, it’s a mission of discovery, culture, and celebration. Jelajah, Cop dan Menang! let your adventure begin.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Sayuti, Insyirah Natasha UNSPECIFIED Awang Besar, Nazirul Mubin nazirulab@uitm.edu.my Ismail, Abdullah Kula abdul694@uitm.edu.my Shawalludin, Syahrini syahrini@uitm.edu.my Subri, Shafilla shafilla@uitm.edu.my Shariff, Qatrunnisa qatrunnisa@uitm.edu.my, |
| Contributors: | Contribution Name Email / ID Num. Editor Shawalluddin, Syahrini syahrini@uitm.edu.my Editor Jamaludin, Juaini juaini@uitm.edu.my Editor Hassan, Normaziana normazianahassan@uitm.edu.my Editor Mohd Yusof, Fadila fadila675@uitm.edu.my |
| Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design |
| Journal or Publication Title: | Design Innovation Academic Show (DIAS) 2025 |
| ISSN: | 978672948780 |
| Page Range: | pp. 10-14 |
| Keywords: | Kedah tourism, Visit Kedah, Travel and win, Travel passport, Travel stamp |
| Date: | 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/134176 |
