Jejak Kedah: jelajah , cop dan menang!

Mohd Sayuti, Insyirah Natasha and Awang Besar, Nazirul Mubin and Ismail, Abdullah Kula and Shawalludin, Syahrini and Subri, Shafilla and Shariff, Qatrunnisa (2025) Jejak Kedah: jelajah , cop dan menang! Design Innovation Academic Show (DIAS) 2025. pp. 10-14. ISSN 978672948780

Official URL: https://kedah.uitm.edu.my/research

Abstract

Jejak Kedah is a tourism engagement initiative designed to promote Kedah’s rich cultural heritage, natural beauty, and historical landmarks through an interactive and rewarding experience. With the tagline "Jelajah, Cop dan Menang!" (Explore, Stamp, and Win!), this product invites both local and international tourists to embark on a journey across various destinations in the state of Kedah. Participants will buy a special Jejak Kedah passport that lists selected tourist attractions ranging from majestic mountains, cultural villages, eco-tourism sites, to iconic landmarks. At each checkpoint, participants must collect official stamps as proof of visit. Once they have completed the required number of stamps, they can redeem exclusive merchandise and gifts at the Kedah Tourism office. This product not only encourages exploration beyond mainstream tourist spots but also supports local businesses, fosters appreciation for Kedah’s hidden gems, and cultivates a deeper connection between tourists and the local community. It’s also designed to appeal to youth and families, using gamification elements like stamp collecting and reward claiming to make tourism more engaging and memorable. Through Jejak Kedah, the state aims to increase foot traffic to key locations, boost tourism-related economic activity, and promote Kedah as a must-visit destination in Malaysia. It’s more than a trip, it’s a mission of discovery, culture, and celebration. Jelajah, Cop dan Menang! let your adventure begin.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohd Sayuti, Insyirah Natasha
UNSPECIFIED
Awang Besar, Nazirul Mubin
nazirulab@uitm.edu.my
Ismail, Abdullah Kula
abdul694@uitm.edu.my
Shawalludin, Syahrini
syahrini@uitm.edu.my
Subri, Shafilla
shafilla@uitm.edu.my
Shariff, Qatrunnisa
qatrunnisa@uitm.edu.my,
Contributors:
Contribution
Name
Email / ID Num.
Editor
Shawalluddin, Syahrini
syahrini@uitm.edu.my
Editor
Jamaludin, Juaini
juaini@uitm.edu.my
Editor
Hassan, Normaziana
normazianahassan@uitm.edu.my
Editor
Mohd Yusof, Fadila
fadila675@uitm.edu.my
Subjects: N Fine Arts > NC Drawing. Design. IIlustration
N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Art and Design
Journal or Publication Title: Design Innovation Academic Show (DIAS) 2025
ISSN: 978672948780
Page Range: pp. 10-14
Keywords: Kedah tourism, Visit Kedah, Travel and win, Travel passport, Travel stamp
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/134176
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