Exploring the impact of E-commerce participation on urban B40 income in Malaysia

This study explores the impact of e-commerce participation on urban B40 income in Malaysia. Using purposive sampling, data from 252 urban B40 e-commerce entrepreneurs were collected via an online survey. Analysis using Wilcoxon signed-rank test indicates a significant increase in monthly household and individual incomes post-e-commerce participation, underscoring the positive economic impact on urban B40 group. This study provides crucial insights into how e-commerce could empower low-income urban communities and may alleviate urban poverty in Malaysia. It sheds light on the potential of e-commerce to uplift the economic status of marginalized groups. In addition, the insights garnered from this study may assist the policy makers to develop targeted interventions that can facilitate broader participation in ecommerce activities to encourage lower-income groups in urban areas to participate in e-commerce to enhance their standard of living.