Crowdsourcing multi-perspectives staging implementation model for low income community.

Digitalization and technological advancements foster innovation and guide businesses toward sustainability, with crowdsourcing emerging as a transformative approach. By linking global companies with marginalized communities, crowdsourcing supports tasks like product development and market research while creating income opportunities and reshaping socioeconomic dynamics. Studies show that crowdsourcing often originates from low income regions, highlighting their evolving role. In response, Malaysia launched the eRezeki program in 2014 under Digital Malaysia to boost income for low income communities through crowdsourcing. Early acceptance was high, driven by awareness campaigns highlighting its potential to transform livelihoods.