Reviving Beach and Save the Turtle” programme

“On 14 June 2025, 52 students from UiTM'S Bachelor of Business Administration (HONS.) Marketing (BA270) programme, under the group name the bluehaven, organised a community outreach programme titled “Reviving Beach And Save The Turtle” at the turtle conservation and information centre in Padang Kemunting, Melaka. In collaboration with the Melaka State Department of Fisheries, SWCORP Melaka, and the Alor Gajah Municipal Council, the initiative focused on raising environmental awareness and promoting marine conservation. Activities included educational briefings on turtle species, beach and hatchery clean-ups, and team-building games. The programme successfully nurtured leadership and social responsibility among students while strengthening institutional ties with local government agencies.