Buy Now, Pay Later (BNPL): financial lifeline or debt trap for the digital generation?

Abdul Ghani, Roseziahazni and Mohamad, Zuraida and Abu Samah, A’tiqah Rashidah and Mhd Atan, Ira Mazliana and Wan Haswani, Wan Nur Syazwina (2025) Buy Now, Pay Later (BNPL): financial lifeline or debt trap for the digital generation? Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.
Abstract

Scenario 1: At a hip cafe in downtown Kuala Lumpur, Asma sips her latte while strolling through her favourite shopping app. Her eyes lock onto a pair of locally crafted leather shoes RM450. “Hmm... a bit pricey,” she murmurs. But then, a tempting option appears: Pay RM112.50 a month for 4 months. No interest. One clicks later; the shoes are on their way. Easy. Fast. Guilt free.

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