The AI era: are we adapting or merely surviving?

Mohd Zani, Amirudin and Abdol Ghapar, Marha and Nik Jaafar, Nik Fazlin Hiryati and Abdullah, Sholehah and Setia, Roszainora (2025) The AI era: are we adapting or merely surviving? Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.

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Abstract

Artificial Intelligence (Al) has become increasingly integral to contemporary business operations, enhancing organisational efficiency, facilitating data-driven decisionmaking, and fostering innovation (Dissanayake et al., 2024). Primarily, Artificial Intelligence (Al) applications were primarily confined to solving complex computational and algorithmic problems. However, advancements in machine learning, big data analytics, and automation have broadened its scope to encompass cognitive functions such as natural language understanding, image recognition, and intelligent decision-making. (Dissanayake et al., 2024).

Item Details

Item Type:	Monograph (Bulletin)
Creators:	Creators Email / ID Num. Mohd Zani, Amirudin amirzani@uitm.edu.my Abdol Ghapar, Marha marha@uitm.edu.my Nik Jaafar, Nik Fazlin Hiryati nikfa738@uitm.edu.my Abdullah, Sholehah sholehah@uitm.edu.my Setia, Roszainora roszainora@uitm.edu.my
Contributors:	Contribution Name Email / ID Num. Chief Editor Mohd Zahari, Ahmad Suffian ahmadsuf@uitm.edu.my
Subjects:	L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title:	BizNewz
ISSN:	2600 9811
Keywords:	Artificial Intelligence (Al), Solving complex computational, Algorithmic problems
Date:	2025
URI:	https://ir.uitm.edu.my/id/eprint/132442

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