The evolution of language usage among Generation Z: the impact of social media on communication norms

Alias, Zurya and Kassim, Rasidah and Rosli, Nurul Izzah Izzati (2025) The evolution of language usage among Generation Z: the impact of social media on communication norms. In: E-book compilation of unveiling the nexus of complex challenges in accounting, finance & management. 3 ed. Faculty of Accountancy, UiTM Cawangan Perlis, pp. 18-20. ISBN 9786299871422
Abstract

In today's era of globalisation and the explosion of information technology, the linguistic landscape of Malaysian society is undergoing significant changes. Social media such as Instagram, TikTok, Twitter and WhatsApp are not only the main media for communication but also influence the way language is used among users, especially young people. The use of communication through messages, comments, emojis, and short videos is widely used in social media apps. These platforms are used to express themselves, share interests, and build communities based on hobbies or views, especially Gen Z.

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