Affiliate marketing in the digital age: a pathway to earning online

Mohamad, Zuraida and Mhd Atan, Ira Mazliana and Abd Ghani, Roseziahazni and Yusof Ali, Noorhayati and Abdul Manaf, Suhaily Maizan (2025) Affiliate marketing in the digital age: a pathway to earning online. Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.
Abstract

The digital era has brought about substantial shifts in how individuals earn income, with affiliate marketing emerging as a prominent method of online monetisation. This model has gained considerable traction in recent years, particularly on platforms, such as TikTok, Shopee, and Lazada, which leverage their expansive user bases to facilitate affiliate opportunities. This article examines the phenomenon of affiliate marketing, focusing on its role in generating online income, its integration within popular digital platforms, recent trends, and factors contributing to its growth.

Item Details
Item Type: Monograph (Bulletin)
Creators:
Creators
Email / ID Num.
Mohamad, Zuraida
zurai5312@uitm.edu.my
Mhd Atan, Ira Mazliana
iramazliana@uitm.edu.my
Abd Ghani, Roseziahazni
roseziah@uitm.edu.my
Yusof Ali, Noorhayati
noorhayatiy@uitm.edu.my
Abdul Manaf, Suhaily Maizan
suhailymaizan@uitm.edu.my
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Mohd Zahari, Ahmad Suffian
ahmadsuf@uitm.edu.my
Subjects: L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title: BizNewz
ISSN: 2600 9811
Keywords: Affiliate marketing, Earning online, Online monetisation
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/130885
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