Abstract
The following is a business plan proposal for Asking.Co, a plus size apparel business for persons in the Kuala Lumpur area. The company is founded by five people: the General Manager, Marketing Manager, Administration Manager, Operations Manager, and Financial Manager, with a starting capital of RM300,000. As a recently established company, we want to be a problem solver for customers, which is why our mission is to provide excellent service to our customers by doing our best to meet all of their needs, which includes providing plus size apparel for women and men in Kuala Lumpur. Before starting a business, we certainly conducted extensive study and analysis to ensure that the service we will deliver will meet the demands and desires of our customers. We also use our competitors, PetalsClothing.Co, Rainbow.Co, and PrettyThings.Co, who specialize in plus-size apparel, as benchmarks to assist us compete more effectively and provide better service. In order to compete with them, we must improve and reinvent the existing service, which will help the company stand out from the crowd. This will also help the company run more successfully and efficiently. Furthermore, we provide a special package to customers that includes the ability to personalise according to their size at a fair price. This would assist the company in attracting more customers and, as a result, increase our monthly sales. The company. Asking.goal Co's is to have Malaysians with plus-size bodies in Kuala Lumpur, but anyone can come to our store; we don't care about religion or nation, as long as the individual is plus-size. It's because we don't sell any regular sizes at our store; instead, we cater to those with plus-size bodies, which is our target market.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Noradlisham, Amin Ramadan 2019620812 Harun, Nur Amanina Syazwani 2019420366 Saifudin, Nur Zahratul Fauziyyah 2019273024 Mohd Aini, Nurul Syahirah 2019232954 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Textile industry T Technology > TT Handicrafts Arts and crafts > Clothing manufacture |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Clothing industry, Plus-size clothing |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130792 |
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