Why is TikTok so Popular?

Mohd Ghani, Nor Hamiza (2025) Why is TikTok so Popular? Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.

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Abstract

In a short time, TikTok has grown to become one of the most widely used social media sites worldwide. The way people engage with digital content has been transformed by this app, which has over one billion monthly active users. This article explores the key factors behind TikTok's immense popularity

Item Details

Item Type:	Monograph (Bulletin)
Creators:	Creators Email / ID Num. Mohd Ghani, Nor Hamiza norha825@uitm.edu.my
Contributors:	Contribution Name Email / ID Num. Chief Editor Mohd Zahari, Ahmad Suffian ahmadsuf@uitm.edu.my
Subjects:	L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title:	BizNewz
ISSN:	2600 9811
Keywords:	TikTok, Most widely used, Social media
Date:	2025
URI:	https://ir.uitm.edu.my/id/eprint/130728

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