Abstract
The purpose of this business plan is to enable students in Fundamental of Entrepreneurship (ENT300) to gain new experience on how to conduct a business in the real world. This business plan will present Glorious Palace Co. and it is a fashion brand that specializes in finding the best style for any individual for the purpose of representing ones’ original identity. Glorious Palace Co. is based on a partnership where it consists of 5 members that hold important positions such as Chairman, Administration Manager, Financial Manager, Marketing Manager, and Operation Manager. The sum of business investment is RM 300 000 where the total contribution from each member is RM 20 000 while the rest RM 200 000 came from Maybank’s loan. We also got a 3 % interest rate for the loan. Next, the location that we have picked to establish our business is in Bangi, Selangor. It is one of the strategic places in Selangor whereby the population in Bandar Baru Bangi is about 94,206 people. Bangi has a large population and it is also where most fashion boutiques are located. Glorious Palace Co. targets its customers in a range of 18 to 34 years old, or customers with a certain income bracket. As we know, fashion is a huge industry and we have to face many competitors in this industry such as Sheins Boutique, Blooming Boutique, and Madness Kouture. It is a healthy competition and we will thrive to provide only the best quality of fashion apparel for both women and men in the store. Nowadays, design and color are some of the important things that customers would look at in apparel and we always try to provide trendy and eye-catching apparel from our customers. Glorious Palace Co. not only provided fashion apparel like casual attire that can be worn daily, but we also provide traditional wear that comes with executive and timeless design.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Shalbe, Liyana Arina 2019239388 Hashim, Maizatul Hasnita Aida 2019658484 Mohd Ghuzaidee, Nur Aqidah 2019261574 Khairul Nizam, Nur Anisha Yasmeen 2019298256 Mohd Zapar, Nurzafira Ayunie 2019445294 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business T Technology > TT Handicrafts Arts and crafts > Clothing manufacture |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Clothing industry, Fashion design, Partnership |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130532 |
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