Abstract
We wanted to create and establish a business that are closer to our hearts. We are women who love anything that makes us look pretty and can help us hide our flaws. Makeup, skincare and other beauty products provides an extra layer of beauty, which is seen by most people as a way to boost their confidence. We wanted to produce something that can help women show off their best features naturally, in this case, their beautiful eyes. Hence, we came up with the idea to start a business on eyelash serum. Since then, we tried to formulate and come up with another beauty or skincare product that can satisfy our consumers’ want. Our target market are women aged between 16 to 50 years old. Our products are certified by Ministry of Health (MOH). Therefore, new potential consumers should not be worried and hesitate in using our product, because it is guaranteed in terms of safety, quality, and efficacy. To add on, this product is a cruelty-free and Muslim friendly. It means that this product is halal and permissible in Islam. It is also wudhu-friendly, because it is not waterproof and water-permeable. With the rise in popularity of personal care products, consumers are more conscious and concerned about what they put on their skin. Hence, they are demanding transparency and accountability from the brands they use. This is something that our business can easily provide because to us accessibility and transparency build trust. Therefore, we are not afraid to disclose the ingredients in our product.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Ardhie Jarry Abdullah, Rhea Manniesya 2018231738 Zakaria, Ruzalya 2018678492 Mohd Shahrulnizam, Fatin Nur Qamarina 2018684236 |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islamic ethics H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dress accessories |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Cosmetics industry, Eyelash serum, Halal products, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130362 |
Download
130362.pdf
Download (243kB)
Digital Copy
Physical Copy
ID Number
130362
Indexing
