Abstract
The overview for this report is all about the Business Model Canvas for the company providing laundry services. For any company, there must be a problem and solutions to run the business, because solutions will not come without problems. The issue that will be illustrated here which is relevant to the laundry company, is that every person wants clean clothes but not every family can afford to have a washer and dryer or a laundry soap. Linked to the issues, the laundry company will provide complete washing, drying, ironing and optional folding facilities upon commencement of operations. The company will also include quality items to ensure that clothing is cleanly washed, as well as household retail products to satisfy the demand for convenient access for the neighbourhood. What sets the company apart from competition is the determination to provide skilled, polite, timely and most importantly, convenient services. Furthermore, it has been shown that the best form of advertisement is by digital marketing which means the company will advertise through posting in social media every day. In addition, the company will have an incentive scheme for referrals. Those customers who refer someone else to the store will be compensated with two free washes, and the referee will receive a free laundry introductory gift. Moreover, the company will ensure a clean environment, reliable machines and polite, prompt service. Besides, the company would like to set itself apart from other laundry rooms that can provide only one or two facilities. While the company is based on a laundry and drying facility, they would like to give their clients the convenience of these other services in one place. In addition, the services include ironing, folding and possibly pick-up and delivery services, as well as online booking and pick-up and delivery membership. Most significantly, it is their ease that sets us apart from the competition. Other than that, the business is a full service and coin operated laundry which is optional for those who want to self-serve (washing, drying, ironing and optional folding) service committed to consistently delivering high customer loyalty by providing reliable equipment and furnishing a safe, pleasant environment at a reasonable price and value. Last but not least, the most appealing is the laundry cafe, which provides the customer with a safe and tidy surrounding of the cafe, the eye-soothing design of the cafe, the attractive, special and easy-to-read menu for the customer, the talented and fresh-looking employees, and the last one at an inexpensive price to pay for the coffee and meals while waiting for the clothes to be washed.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Azhar, Amin Razak 2018685448 Mazlan, Muhammad Adzli 2018684258 Shamsul Anuar, Akmal Hakim 2018418978 Zulgafar, Muhammad Haziq 2018863276 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Textile industry H Social Sciences > HD Industries. Land use. Labor > Service industries |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Business Model Canvas, Laundry industry, Cafe, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130085 |
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