Abstract
The main purpose of this business is to provide a top quality product that can satisfy the needs of people who stays at Gombak, Selangor. So, in order to satisfy the needs of potential customers, the management team of Maverik Sports Gear came with the business idea of printing and designing T-shirt based on the fashion trend and also customer demand and favourite. The management team consist of five positions, which led by General Manager, Muhammad Adib Azfar Bin Mokhtar who was the founder of the business. The four main sections of the company are Administrative Manager which is Ali Zainul Abidin Bin Abu Bakar, Marketing Manager which is Muhammad Abid Rifqi Bin Noor Amaran, Operation Manager which is Durrani Afnan Bin Mohd Zamri and Financial Manager which is Muhammad Razzinudin Bin Mohd Rastam. This business focused on people who stay at Gombak, Selangor that have population of 668700 people. The main target market is adult around 25 to 45 years old. This is because they have an income to buy our product. Our second target market is youngsters at Gombak which is between 18 to 24 years old because they follow the fashion trend. Our third target market is those who students who study around our warehouse which is use for event for their universities. The competitive advantage of this business is the customers can choose the business that can provide the design which they are demand and can provide jersey materials that are high quality and comfortable when wear. For the profitability of the business, we believe that this business will can achieve RM940,050 on the first year, 5% increment on second year which is RM987,053 and 10% increment on third year which is RM1,085,758. Product features for our business is to sell our T-shirt with the exclusive design and follow the fashion trend. We also provide design service to our customers so that, they can have the design that they are demand and favour. We also focuses on the details of every design that make the T-shirt more beautiful and high classes. We use the high quality of cloth and thread that can make every single product that we produce in high quality. The benefits that customers get are we will follow what concept the customers want and our T-shirt are produced by skilled worker in designing and production. Customers also will received our product in exclusive packaging and our service offer free postage around Malaysia. With the fast services and systematic procedure, we can create a deadline that customer will receive their T-shirt. Lastly, with the method using sublimate T-shirt that we recommended to every customers are to make the product is looking exclusive when wear it.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Abu Bakar, Ali Zainul Abidin 2018642816 Noor Amaran, Muhammad Abid Rifqi 2018415082 Mokhtar, Muhammad Adib Azfar 2018257762 Mohd Zamri, Durrani Afnan 2018239652 Mohd Rastam, Muhammad Razzinudin 2018266658 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Clothing trade T Technology > TT Handicrafts Arts and crafts > Clothing manufacture |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Clothing industry, T-shirt printing, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130079 |
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