Scrolling through society: navigating the dual faces of social media

Social media has slowly been part of our lives since the early 2000s. Back then, there were Friendster and MySpace, where users had the power to customise their social media pages, such os background, theme colour, and, interestingly, even add background music. Those were the days. Today's social medio pages are more general and standardized, but the content posted could be customised into so many forms such as reels, shorts, and pictures with music, the list is endless. According to Johnson (2017), among the earliest social media examples were instant messaging (IM) services, namely ICQ (1996) and Yahoo! Messenger (1998).