Dreamy.co health & beauty industry

Dreamy.Co is a partnership business consisting of 5 members. The main reason to set up this business is to produce a product line of skincare to suit with various skin complexity. Dreamy.Co’s only store is located at Persiaran Setia Dagang, Bandar Setia Alam U13, 40170 Shah Alam, Selangor where it is the perfect location for our business to reach our desired target market which are . We offered the highest quality product with an affordable price for all customers despite their age and level of income. The vision of our business is to offer all women and men worldwide the best skincare innovation in terms of quality, price and safety to meet the infinite diversity of beauty needs and desires all over the world. Dreamy.Co, an innovative skincare brand which delivers high quality products for a fraction of the normal market cost in the future. Not to forget our logo that describes skin complexion and motto of ‘Beauty for Real’ which you are really beautiful regardless of your skin tone and let no one define who are you in the inside. This report is divided to several sub-section which includes marketing plan, operational plan, administration and financial plan. To begin, Dreamy.Co‘s is founded by Miss Nur Qamarina Binti Al Hakim which is s a General Manager of the business while Nur Shyaidatina A’malillah is in charge as the Administrative Manager of Dreamy.Co. On the other hand, Siti Sarah as the Financial Manager,, Nurul Syakira working as an Operation Manager and lastly Nur Khalissa Yasmin as the Marketing Manager. All the person in charge in each position play an important role in order to run the business smoothly. A good management like this would help Dreamy.Co to achieve our mission and vision. Dreamy.Co targeting consumers aged 18 to 32 years old which have no to not so high income and are likely to be our consumers because of our pricing. Besides that, our competitors such as BeYouTy skincare, Humaira’ and Shine n Care company are those that we want to compete against for us to move forward in skincare industry. In order to ensure our business has caught the attention of the customer, we has implement a strategic plan such as the aggressive marketing strategy and efficiency in production management. Lastly, Dreamy.Co experienced limitations in introducing the new product in the wide market and because of that, our management team learned to improve and gain knowledge on the wide marketing together with the business management including the operation and financial plan while completing this report. Thus the financial plan is the last step for our business and it helps us to get the business financial in the right direction. In a nutshell, we are expecting our business can expand the market potential such as to abroad country.