Twinkle candles enterprise aromatherapy candle

Twinkle Candles Enterprise is a partnership business that manufactures and sells aromatherapy candles. It is located in Shah Alam, Selangor and expected to start operating on 2 January 2021. This business is managed by five partners in total. The highest position among the partners is general manager follows by financial manager, administration manager, production manager and marketing manager. In addition, partners also contribute equal portion of capital amounting to RM100,000 each. Thus, the total business capital for Twinkle Candles Enterprise is RM500,000. In terms of marketing plan, we have has several marketing objectives which are to introduce more scents of candles and increase online and in-store sales. The current aromatherapy candles to be introduced is Bergamot Lily Candle, Ylang Ylang Candle, Eucalyptus & Lavender Candle, Sandalwood Jasmine Candle and Roman Chamomile Candle. We are hoping to expand the business in order to introduce more scents in future. Other than that, our target market is segmented with demographic segmentation that target customers based on gender and age and also benefits. The price for each unit of our candle is as low as RM50 which is cheaper for a high quality of candle. For operation plan, we want to increase our sales revenue and become the best-scented aromatherapy candle. Hence, to fulfil these objectives, we owned two different operation space which are shop and office and factory for more effective and efficient operation activities especially in terms of manufacturing and selling. Thus, customer could also visit our store and buy our candles during our business hour which is from 11 a.m to 8 pm from Tuesday to Sunday. Next, we also want our administration to excels in terms of communicate effective information to each departments, produce more competenet employees and motivate employees. This is to enhance the bonds among us so that we are all in one direction to fulfil each organizational objectives. Each managers that consists of general manager, financial manager, administration manager, production manager and marketing manager has their own roles and responsibilities that must be done in order to achieve organizational’s goals. Last but not least, we also includes our financial plan that consists of project implementation cost, proforma cash flow, proforma income statement and financial budget that is based on our budgets from all plans including marketing plan, operation plan and administration plan. It is safe to say Twinkle Candles Enterprise will be having increasing trend on net profit for three consecutive years.