2mit footwear bhd adjustable heels

Badzrul Shah, Nur Diyana and Mohd Shaiful, Nur Eishmah and Abdul Rahim, Nur Batrisyia Hanis and Mohd Sari, Nur Syafia and Nor Azman, Nur Farah Atiqah (2021) 2mit footwear bhd adjustable heels. [Entrepreneurship Project] (Unpublished)

Abstract

2mit Footwear is a business which produces and sells heels. This company sells variety types of trendy heels. The reason of this innovation product is because there are a lot of people that tend to spend a lot of money to buy different level of heels, as the trend and season are always changing from time to time. Other than that, are also women suffering sore foot after wearing heels for large amount of time. From this stimulus, 2mit Footwear becomes more concerned and determine in producing adjustable heels. This company is located in Desa Sri Hartamas, Kuala Lumpur. The reason for choosing Desa Sri Hartamas is because this area is very strategic and has many fashion industry businesses. Our group targets are those that are fashion forward and trend conscious, residing in an urban area. For heels business, the target market is quite big. This is because most of people want the best and comfortable heels so that they will look more confident. Next, the marketing strategy for this business is to produce high quality heels with high quality material. For business product, the quality of the product is very important because it can attract the attention of customers. Moreover, with providing the best quality of products, we can easily get regular customers and the number of customers will increase. For price, we always give affordable price for middle-income ladies. This company is a partnership company. All of the workers have extensive experience in finance, entrepreneurship, sales and accounting. All of them will expertise and portfolio. Other than that, some of our managers are also involve in production works. Overall, this business plan has many benefits to our company. Business plan is very important because it acts as a guideline for our company operations. It really helps entrepreneur like 2mit Footwear to lead a company successfully. Besides, this business plan helps us to study and evaluate the feasibility of the business. We will seriously consider establishing business only if it is expected to generate positive earnings, and will provide return on our investment and ease s operations. We hope that 2mit Footwear can be a well-known company throughout the nation and able to serve a great product from time to time. We also believe the demand of adjustable heels will increase rapidly every year. Lastly, it is our pleasure to be the benchmark for others people who are interested to start business.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Badzrul Shah, Nur Diyana
2018218132
Mohd Shaiful, Nur Eishmah
2018283282
Abdul Rahim, Nur Batrisyia Hanis
2018449242
Mohd Sari, Nur Syafia
2018212626
Nor Azman, Nur Farah Atiqah
2018802584
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Footwear
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Entrepreneurship, Shoe industry, Women's shoes,
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/130011
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