Abstract
Massh Mask Sdn Bhd is a Small Medium Enterprise (SME) that specialize in manufacturing and selling unique masks to the consumers. During this pandemic era, the medical supply industry has been booming with demands from the customers thus it is our company priority to provide safe and high quality products to people. Massh Mask Sdn Bhd is formed with the help of 5 partners whose responsibilities in handling various tasks in the daily operation of the business. Each partner also contributed a significant amount of capital in order to help to expand and to improve the business. The plan to set up this company existed because of the increasing health issues in the country thus the partnership concluded that there is a wide prospect and opportunities in this sector for the company. Moreover, through extensive research and observation we can see that there are fewer competitors that are involved in this particular sector so the company can take opportunities of that aspect to improve the business. The business is located in Kota Damansara . It is a 4,000 acres township located in Petaling Jaya, Petaling District, Selangor, Malaysia with currently approximately 500,000 people and expected to keep growing more. It is a suburban township that consists mainly of residential properties as there are many demographics populating it. The fact that it is a developing area makes it even better as it will constantly grow because of the rise in population and urbanization of nearby areas. The target market of MASSH Mask varies from all types of people because the produced products are universal so it can be worn by anyone. To conclude, as the company is handled by experienced owners and staff to provide and sell multipurpose masks throughout the country, we are confident that the products produced are high quality and comfortable to wear by our beloved customers.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Yussof, Nur Hadfina 2018218232 Syed Abdul Razak, Sharifah Nurrasyidah 2018293422 Nor Isham, Nur Ain Zulaikha 2018240044 Omar, Muhammad Hamizan 2018217936 Amin Sukhri, Muhammad Shahir 2018637126 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries R Medicine > R Medicine (General) > Medical technology |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Medical supply industry, Protective clothing, Small business, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/129989 |
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