A case study on innovation strategies by Farm Fresh Berhad

Abdul Manaf, Suhaily Maizan (2023) A case study on innovation strategies by Farm Fresh Berhad. Bulletin. Fakulti Pengurusan Perniagaan, UiTM Terengganu.

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Abstract

Over the years, Farm Fresh Berhad (FFB) has received feedback, particularly regarding the condition of its milk, for instances of curdling or turning sour. The quality and hygiene of our milk products have been critical concerns, as they can have adverse effects on customer health and perception. As a result, FFB has developed a range of healthy and nutritious products that arc free from preservatives, artificial flavorings, coloring, and foreign substances.

Item Details

Item Type:	Monograph (Bulletin)
Creators:	Creators Email / ID Num. Abdul Manaf, Suhaily Maizan suhailymaizan@uitm.edu.my
Contributors:	Contribution Name Email / ID Num. Chief Editor Mohd Zahari, Ahmad Suffian ahmadsuf@uitm.edu.my
Subjects:	L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Terengganu
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title:	BizNewz
ISSN:	2600 9811
Keywords:	Farm Fresh Berhad (FFB), Nutritious products
Date:	2023
URI:	https://ir.uitm.edu.my/id/eprint/129671

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