Abstract
Ivy Jenga is a business that is categorized as Service Business as we provide service of custom-made items. We are considered as Small Medium-sized Enterprise (SME) as our employees are not exceeding 200 workers and only about 100 workers. We are specialized in designing Jenga blocks for entertaining and decoration. The Ivy Jenga is own by Siti Aisyah Izzah that have 2 years experienced of designing for some companies and wanted to start her own business based on her creativity. This business is based on partnership where it consists of five (5) members which hold important positions in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. Customized Jenga is most popular item ever made by Ivy Jenga which is located at The Curve 6 Jalan PJU 7/3, Mutiara Damansara, 47800 Petaling Jaya Selangor Darul Ehsan Malaysia. Through our long-term analysis and observation, we decided to set up this company because we can see a broader vision for the future in this field. In addition, we discover that nowadays, people tend to buy something that is unique and wanted to have unique decorations as their interior designs for their home. With our custom-made goods, we can satisfy the demands of our customers. In addition, we found that there are fewer competitors who are skilled in customized games services. So, Ivy Jenga is taking the opportunity to grow our company as we are skilled with designing and innovation. As our company enters the market for a year, we faced a big loss as much as 4.05% because we are unable to promote our business well. But, as years passed, our business profits increased year by year as much as 3.35% for the second year and 12.85% for the third year. It is because people tend to know more about us and interested in our products.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Azahar, Siti Aisyah Izzah 2018283724 Ishak, Izzati Shaffira 2018400254 Zainol, Nur Iryani Emylia 2018444338 Khairol Azuan, Syaza Nadzirah 2018421612 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Special industries and trades H Social Sciences > HF Commerce > Marketing N Fine Arts > NK Decorative arts > Decoration and ornament. Design |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Toy industry, Interior design, Partnership, |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/129566 |
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