Road map to success : developing a success model for women entrepreneurs – a concept paper / Sharifah Suzana Wan Shukran, Fauziah Noordin and Firdaus Abdullah

Women entrepreneur are debatably is an important
actors in our economy. The entrepreneurial
landscape and the growing importance of the
women entrepreneur have observed a massive
change. Although the numbers are still small as
compared to men, the involvement however is still
increasing and encouraging. Based on the concept
of Entrepreneurial Orientation (EO), Market Orientation (MO) and Social Networking, this
study aims to develop a success model which can
be guidance for women to be a successful
entrepreneur. EO, MO and Social Networking will
be tested to examine their influence on the
performance of women entrepreneurs with the
existence of Government Initiatives as the
moderating factors.