Flea market: cultivating entrepreneurial passion among UiTM Pahang students

Entrepreneurship is viewed as one of the most effective Strategies for economic development, aimed at enhancing a country's economic growth and maintaining its competitiveness in the face of rising globalization trends as mentioned by Keat, in 2011. For many individuals, the widespread appeal of entrepreneurship can be attributed to its beneficial impact on numerous nations, serving as a catalyst for wealth creation and the generation of employment opportunities. Hence, entrepreneurship has garnered the attention of numerous nations today owing to its significant benefits to individuals, society, and government. In 1947, Harvard Business School introduced the course "Management of Start-up Enterprises," marking the inception of entrepreneurship education initiatives in universities around the globe, as mentioned by Wurthmann in 2014.