Abstract
Cinema Cafe is a business combination between a cafe and a cinema. The business offers customers to watch movies while enjoying dishes sold in cinemas. This Cinema Cafe is held because it is confident that there are a large number of residents in the State of Kelantan who want a different and fun way besides being able to watch movies at the cinema. Among the main customers we target are families and students who come to spend their weekends at this Cinema Cafe. This is because, during the weekend, Cinema Cafe will be filled with customers who come after busy shopping and enjoying their sightseeing activities. Around the people of Kelantan in particular, Cinema Cafe has received a lot of attention and positive feedback from customers who come. In addition, there are many colleges and universities near Cinema Cafe such as UiTM, KPTM and Taylor's University. This has been a key factor in the faster growth of this business and becoming a focus. The management of this Cinema Cafe consists of 5 management divisions. Muhammad Aiman holds the position of General Manager, Ahmad Farihin as Research and Development Manager, Nur Ilya Maisarah as Marketing Manager, Nur Izyan as Operations Manager and Nur Hazirah as Financial Manager. Positions held by each of our management divisions must have extensive experience in business, sales, finance and business development. These five people are partners in this business and will shoulder joint responsibility for developing Cinema Cafe. In addition, we also already have a planned service commitment to build our business brand more widely through various types of promotional medium platforms such as advertisements, signage and daily newspapers. Therefore, we will also guarantee that customers who come to Cinema Cafe will come home with a smile of satisfaction and well worth it.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mazlan, Muhammad Aiman 2019291754 Idris, Nur Izyan 2019283278 Mohd Zaini, Nur Ilya Maisarah 2019659958 Abu Bakar, Ahmad Farihin 2019269056 Khalid, Nur Hazirah 2019418212 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HF Commerce > Business P Language and Literature > PN Literature (General) > Motion pictures > Motion picture industry |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Cinema, Cafe, Management |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/127794 |
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