The role of technology in promoting sustainable culture heritage tourism in Jiangxi, China

Zhou, Shiwan and Raja Othman, Raja Norashekin and Aris Anuar, Ahmad Nazrin and Wong, Tongyun (2025) The role of technology in promoting sustainable culture heritage tourism in Jiangxi, China. Built Environment Journal, 22 (SI): 27. pp. 372-385. ISSN 2637-0395
Abstract

The application of Virtual Reality (VR) technology promotes the production of distinguishing qualities and focus places, successfully increasing the confluence of culture heritage tourism and technology. Through the smooth blending of cultural content and technology innovations, this integration makes it possible to effectively spread Jiangxi's story. The research established an analytical framework for the successful deployment of VR technology in culture heritage tourism. The objective is to enable the sustainable integration of culture heritage tourism by concentrating on three (3) specific types: still VR, video VR, and game VR. The research examined the potential role of VR in promoting the sustainable development of culture heritage tourism in Jiangxi Province of China, using the Nanchang August 1st Memorial Hall as a case study. First, the statistics resources and development status of culture heritage tourism resources in Jiangxi were studied. Then, through the investigation of the Nanchang August 1st Memorial Hall, found the use of VR technology to enhance the experience of culture heritage tourism in Jiangxi Province, which could primarily be attributed to three (3) key factors, including widespread, considered beneficial and enhance the rate of active second visits. The role of technology in promoting sustainable culture heritage tourism in Jiangxi Province, China.

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