Does institution ranking influences students’ decisions-making to enrol at private higher education institutions? A PLS-sem approach

This study exclusively focused on private Higher Education Institutions (HEIs) due to the growing trend of Malaysian students opting for private HEI to further their study. The purpose of this study is to (1) determine the direct relationship between ranking of institution and students’ decision-making to enrol at private HEIs, (2) financial aid and students’ decision-making to enrol at private HEIs and (3) to determine the interaction of relationship path where financial aid moderates the relationship between ranking of institution and the students’ decision-making to enrol at private HEI.