Graviola Glow

Nor Bani, Nur Amiera and Fayrudee, Nor Hidayah and Suhaimi, Nur Aisyah Najibah and Nurkhasyiruz, Nur Afrina Balqis and Mohd Norazenil, Nor Ainn Azleeya (2025) Graviola Glow. [Entrepreneurship Project] (Unpublished)
Abstract

Graviola Glow is a Kuala Lumpur-based partnership business specializing in healthy, naturally sweetened soursop juice made with stevia, supporting local fruit farmers and promoting a healthier lifestyle. Halal- and HACCP-certified, free from artificial preservatives, and packaged in reusable 250ml and 500ml glass jars, the juice caters to health-conscious individuals, diabetics, and those focused on weight management. Operated from a two-storey facility with structured management across production, administration, marketing, finance, and operations, the business aims to achieve RM1.8 million in first-year sales through both online platforms and offline events, secure retail partners, and launch new juice variants, while leveraging organic digital marketing to engage its audience.

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