The representation of female figures illustrations in Eid Al-Fitr money packet in Malaysia

This study investigates the representation of female figures in the illustration of Eid Al-Fitr money packets (duit raya money packets) in Malaysia, with a focus on visual expression, cultural symbolism, and gendered narratives embedded within the designs. While traditionally functioning as festive envelopes for monetary gifting, Eid Al-Fitr money packets also serve as visual artifacts that reflect prevailing social values and ideological shifts. Through a qualitative methodology combining visual content analysis and semiotic analysis, this research examines selected Eid Al-Fitr money packets produced in Malaysia over the past decade. Particular attention is given to the portrayal of femininity through visual cues such as attire, posture, facial expressions and contextual environments. The findings reveal an observable transition from conventional and conservative depictions often characterized by traditional clothing and domestic settings to more diverse, modern, and empowered representations of women. This shift suggests a reconfiguration of gender norms and cultural expectations within the context of contemporary Malaysian society. The study argues that the evolution of Eid Al-Fitr money packets illustrations not only reflect changing aesthetic trends but also functions as a visual commentary on broader societal transformations concerning gender roles. Ultimately, the paper positions Eid Al-Fitr money packets design as a culturally significant medium through which gendered identities are communicated, negotiated and reimagined.