Zoo Taiping Night Safari

Mohd Faiza, Siti Farina Maisarah (2022) Zoo Taiping Night Safari. Bulletin. Universiti Teknologi MARA, Perak, Universiti Teknologi MARA, Perak.
Abstract

Taiping Zoo and Night Safari is the oldest zoological park located in Taiping, Perak, Malaysia. The unique tourism product here is the night safari. However, there are marketing issues which need to be addressed. In fact, there is the lack of promotion for the new zoo concept known as “Glow in the Night”. The purpose is to draw public attention to this upcoming event. This design will be exhibited at the biggest event at Matta Fair for 3.

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