AI and the democratisation of storytelling: is professional journalism at risk?

Ab Rashid, Faridah Hanem and Ramlan, Muhammad Azril Izuan (2025) AI and the democratisation of storytelling: is professional journalism at risk? Bulletin. Universiti Teknologi MARA, Negeri Sembilan.

Abstract

The rise of artificial intelligence (AI) has revolutionized content creation, enabling anyone with a smartphone and internet access to produce media that mimics professional journalism. Tools like ChatGPT, Sora, and Synthesia have made it possible to create articles, videos, and even AI-generated news anchors. In Malaysia, AI was notably used during the 2024 state elections to translate political speeches for multilingual audiences. However, this digital empowerment also brings risks. The Malaysian Communications and Multimedia Commission (MCMC) reported over 63,000 cases of misleading content in 2024, including deepfakes and fake headlines. The misuse of AI highlights the urgent need for media literacy and regulation.

Item Details

Item Type:	Monograph (Bulletin)
Creators:	Creators Email / ID Num. Ab Rashid, Faridah Hanem UNSPECIFIED Ramlan, Muhammad Azril Izuan UNSPECIFIED
Subjects:	A General Works > Academies and learned societies (General) P Language and Literature > PN Literature (General) > Journalism. The periodical press, etc. Press
Divisions:	Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus
Journal or Publication Title:	MC The Newsletter of Masscomm 2025
ISSN:	3009-1497
Keywords:	Artificial intelligence, AI, ChatGPT, Sora, Synthesia
Date:	2025
URI:	https://ir.uitm.edu.my/id/eprint/124108

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