Technology blueprint: SLAY's Thermobox by SlayTech Innovations

Basri, Haslinda and Rozaini, Muhammad Izzdaiyan and Rahim, Nur Afidah and Mohamad Ozman, Nurul Syahiera (2025) Technology blueprint: SLAY's Thermobox by SlayTech Innovations. [Entrepreneurship Project] (Unpublished)
Abstract

SlayTech Innovations introduces SLAY's Thermobox, a multifunctional electric lunch box that allows for easy storage, heating, cooling, or cooking of food, eliminating the need for a microwave or a full kitchen. Designed to be portable and convenient, Thermobox features dual compartments, digital temperature control, leak sensors, and a USB charging port that perfectly suited to the fast-paced lifestyle of working individuals and busy college students. The target market is urban youth, primarily office workers and students who prefer to eat food made back home. The market survey data indicates strong interest in such a groundbreaking product, with demand for all things compact, giving users convenience combined with fashion. SLAY's Thermobox stands out from the rest due to its multifunctional (heat, cool, cook) feature, sleek design, smart safety features, detachable compartments, and six fashionable color options. All these features render it to stand out from the regular lunch boxes being sold with mere reheating capability. With food-grade plastic and stainless-steel material, SlayTech Innovations ensure product safety together with cost-effectiveness. This allows the company to maintain a competitive price at RM 69.90 per unit for the product while achieving good profitability. The project is driven by a passionate group of four UiTM Seremban 3 students, all with their other strengths in product development, business strategy, marketing, and finance planning. Combined vision drives this revolutionary solution to revolutionize everyday mealtime routines.

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