Enhancing strategic decision-making in Malaysian public organizations: the role of big data analytics and continuous improvement

Organizations must look for ways to enhance decision-making processes due to advancements in public administration and increasing demands. This study explores the integration of Continuous Improvement (CI) and Big Data Analytics (BDA) within Malaysian public organizations, proposing a novel framework aimed at enhancing strategic decision-making. The framework comprises five interconnected components: Organizational Readiness Assessment, Analytical and Improvement Capabilities Development, Data Governance and Quality Management, Performance Measurement and Feedback Loops, and Continuous Learning and Adaptation. By addressing challenges such as resistance to change and ethical concerns, the framework offers a pathway to better governance and service delivery. Practical implications include guidelines for fostering a datadriven culture and achieving sustainable development goals. Key findings include the need for leadership commitment, robust data governance, and the cultivation of a data-driven culture. Practical and pathways for empirical testing are provided.