A study on the factors influencing people participating takaful

Islamic Insurance (Takaful) is an alternative form of conventional insurance based on the concept of trusteeship and cooperation inspired by the beliefs of the followers of Islamic teaching. Muslim societies in different parts of the world are now practicing Takaful scheme as their own way of sharing financial responsibilities to assists each other. The main purpose of this study is to determine factors influencing people participating in Takaful at Johor Bahru. For this purpose, I am considered knowledge, awareness, promotion of Takaful company, benefits and attitude as the factors to people on Takaful participation. A self administered questionnaire will be distributed on respondents to collect the raw data. The research sample involves 150 who are randomly selected among people that having Takaful scheme at area Johor Bahru. The data from this survey will be analyzed using SPSS tools. Multiple regression and correlation analyses are employed in order to measure the relationship of independent variable toward dependent variable. The expected findings on this research that influencing people participating in Takaful are knowledge, promotion, benefit and attitude. Therefore, the contribution of this study is useful for Takaful industry in enhancing their marketing strategy as well as product innovation.